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The 20th transmediale festival again explores how art and society are changing under the influence of media and technologies which become more and more dominant in our everyday lives. In contemporary art, digital media like video and electronic networks are now so wide-spread that a strict definition of what constitutes ‘media art’ seems no longer possible. We have therefore decided to alter the subtitle of the festival: transmediale is no longer called ‘international media art festival’, but ‘festival for art and digital culture’. This name is supposed to demonstrate the step away from the niche of ‘media art’, yet still points to the field of tension between culture and digital technologies, which continues to form the main driving force of the festival.
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